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Glossory of Terms

Glossory of Terms

Internet Domain Name

A name that identifies a computer or computers on the internet. These names appear as a component or a part of a Web site's URL. This type of domain name is also called a hostname. No one can hold the same web site name simultaneously, your's is completely unique. The following example illustrates the difference between a URL (Uniform Resource Locator) and a domain name: URL: http://www.example.net/index.html Domain name: www.example.net

Uniform Resource Locator

Abbreviation of Uniform Resource Locator, the global address of documents and other resources on the World Wide Web. The first part of the address indicates what protocol to use, and the second part specifies the IP address or the domain name where the resource is located.

For example, the two URLs below point to two different files at the domain pcwebopedia.com. The first specifies an executable file that should be fetched using the FTP protocol; the second specifies a Web page that should be fetched using the HTTP protocol: ftp://www.pcwebopedia.com/stuff.exe http://www.pcwebopedia.com/index.html.

Subdomain

Also called a child domain, a domain that is part of a larger domain name in DNS hierarchy. DNS hierarchy consists of the root-level domain at the top, underneath which are the top-level domains, followed by second-level domains and finally sub domains. For example, in the domain name webopedia.internet.com, "webopedia" is a subdomain of the larger second-level domain "internet.com."

Hosting

While web pages are designed and developed on a single computer, they must be transferred to a server, or host, so that they are available to the rest of the world over the Internet. A host is simply a computer that has a constant, high speed connection to the Internet. Hosting companies rent space on these machines. Depending on your needs, a hosting plan can cost any amount.

Copyright

Copyright is the ownership of an intellectual property within the limits prescribed by a particular nation's or international law. In the United States, for example, the copyright law provides that the owner of a property has the exclusive right to print, distribute, and copy the work, and permission must be obtained by anyone else to reuse the work in these ways. Copyright is provided automatically to the author of any original work covered by the law as soon as the work is created. The author does not have to formally register the work, although registration makes the copyright more visible.

Template

A web template is an element of a web template system that is used to rapidly generate and mass-produce web pages through a pre-defined schematic, layout, or finite number of programming language instructions. [1] In its simplest sense, a web template operates similarly to a form letter. [2] One of the primary design principles used to justify the use of web templates is the "separation of presentation and content".

Layout

Layout is layout that is based on percentages of the current browser window's size. They flex with the size of the window, even if the current viewer changes their browser size as they're viewing the site. Liquid width layouts allow a very efficient use of the space provided by any given Web browser window or screen resolution. They are often preferred by designers who have a lot of information to get across in as little space as possible, as they remain consistent in size and relative page weights regardless of who is viewing the page.

Sitemap

A site map (or sitemap) is a graphical representation of the architecture of a web site. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.

Content

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, animations and more.

Screen resolution

The display resolution of a digital television or computer display typically refers to the number of distinct pixels in each dimension that can be displayed. It can be an ambiguous term especially as the displayed resolution is controlled by different factors in cathode ray tube (CRT) and flat panel or projection displays using fixed picture-element (pixel) arrays.

One use of the term "display resolution" applies to fixed-pixel-array displays such as plasma display panels (PDPs), liquid crystal displays (LCDs), digital light processing (DLP) projectors, or similar technologies, and is simply the physical number of columns and rows of pixels creating the display (e.g., 800×600 or 1024×768).

SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

E-marketing

Internet marketing, also referred to as online marketing or E-marketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Dynamic/interactive website

Classical hypertext navigation occurs among "static" documents, and, for web users, this experience is reproduced using static web pages. However, web navigation can also provide an interactive experience that is termed "dynamic". Content (text, images, form fields, etc.) on a web page can change, in response to different contexts or conditions.


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